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Search Engine Optimisation

Online exposure equals increased profits. Deploying a digital marketing strategy that includes search engine optimisation (SEO) ensures that your business lists as high as possible in internet searches. Whether you want to outplay the competition online or strategically build client trust and confidence to take your business to the next level, SEO is the ticket you need.

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results driven success

Why Foenix Digital SEO?

At Feonix Digital, we understand the importance of having a strong online presence in today’s digital landscape. That’s why we offer a wide range of SEO services to help businesses like yours increase their visibility and drive more traffic to their website. Our team of experts will work with you to understand your specific needs and tailor our services to meet those needs.

We’ll work to optimize your website’s content, structure, and code to make sure that it’s as search engine-friendly as possible.

We’ll help you build backlinks and improve your website’s authority, which can help boost your search engine rankings.

If you’re a local business, we’ll make sure that your website is optimized for local search, so that people in your area can find you more easily.

We’ll research the keywords that are most relevant to your business and target those keywords in our SEO efforts.

You’ll receive regular reports on your website’s performance, so you can see the progress we’re making and make informed decisions.

Everyone’s aim is to rank page 1 on Google. We’re the team to achieve this.

full service seo

what we specialse in

Feonix Digital provides a comprehensive range of SEO services that cater to businesses of all sizes and geographies.

Our Local SEO services help businesses increase their visibility in local search results, so that more potential customers in their area can find them.

Our National SEO services focus on optimizing a website for search engines on a national level and building a strong online presence.

And our International SEO services help businesses expand their reach globally by optimizing their website for search engines in multiple countries and languages.

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seo experts

Your SEO Journey Starts Here!

In as little as four tiny steps, we’ll show you a robust strategy that takes your brand and powers it up.
How? Using a process we know works time and time again.


As a trusted SEO company, our first step is to get to know your business hurdles and goals, exploring different budgets and processes. Our digital marketing experts can tailor a strategy to fit your brand if we receive all the answers to your most important questions. We will explain everything in plain English – no jargon, no smoke and mirrors, and no obligation.


We only use the most appropriate, effective, and current techniques to create customised campaigns for your brand at our Melbourne SEO agency. Put your hard-earned money to good use, generating results that are ROI-driven and conversion-oriented.


Things are about to get spicy. At this stage in the search engine optimization journey, your strategy hits the market and your brand is given a massive push online. Watch as you rise up the ranks on Google and explode your rankings, all through a tactic designed to give long-lasting results. It’s part of our commitment to dominate organic search from every possible angle.


We’ll modify your SEO strategy when it’s needed, keeping it relevant, regardless of whether you’re doing local SEO or hitting the world stage for international visibility. Whether it’s whizzing through our web design services with finesse or sparking B2B lead generation via social media marketing that can’t be beaten, we always kick our skill sets up a notch.

sales, growth, exposure

what we specialse in

SEO is investing in exposure, growth and sales. Achieve more leads, referrals and profit with our data-driven SEO strategies. We work one-on-one with our clients from start to finish. Our premium service includes  keyword research, competitor analysis, site auditing, link building and citations to achieve  quality results for your business. If you are serious about implementing researched digital marketing strategies to power up business growth, you need Foenix Digital’s expertise on your team.

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Frequently Asked Questions

Although others may say they’re the ‘best’ in the space of search engines, we truly believe we are on the cutting edge of sparking organic traffic.

The moment you choose to work with our SEO specialists, you’re met with an experience that grants you exclusive access to top-tier search solutions. As we gain results, we only become more motivated, helping you collect bigger and better ROI along the way. In the end, you’ll get more visibility and website traffic than you ever had before, all thanks to a team that’s considered one of the best SEO agencies in the market.

From search engine marketing through to all other aspects of digital marketing, we can help with campaigns targeting SEO for:

  • Local
  • eCommerce
  • International campaigns
  • Enterprise, and more.

We use the most up-to-date, best-practice SEO keyword research tactics, giving you the best shot at exploding your on and off-page factors. From natural link building to putting your message where it matters most, we take all angles of the puzzle into consideration.

Everything is part of your dedicated SEO campaign, so nothing runs alone or in a silo. We’ve worked hard to ensure our solutions are holistic and end-to-end, allowing for comprehensive, unwavering results.

Absolutely. We make your transition from your current digital marketing agency to Foenix, a simple, seamless and smooth one. And we can make it fast. The important thing is to keep your existing campaigns running to ensure the shift doesn’t impact the execution.


Your organic search campaign won’t miss a beat. Our team has the experience to onboard your account quickly and effectively. While we do that, we’ll also provide a background audit, map your keywords and current rankings and how well optimised your site is, and map out a plan to ensure your next SEO campaign is as effective as possible. Something else worth keeping in mind is that if you do the transition from your old agency to Foenix’s custom SEO services, your rankings won’t be negatively affected. If we take you on, that means the only change in your rankings will be an improvement.


Most of our clients are eCommerce clients. To them, we’re their eCommerce agency of choice. We understand how SEO can work at all stages of the sales funnel. With an average tenure of 14 years in the eye of the digital storm, our team has expert knowledge of the most common eCommerce platforms including: Magento, Shopify, and BigCommerce, as well as the plug-ins and various quirks of eCommerce. If you’re looking for eCommerce SEO services, look no further.

The key difference between SEO and SEM is that the former is organic, whereas the latter is paid. SEO, or search engine optimisation, is the method of naturally accumulating rankings in the Google search engine results pages. On the other hand, SEM includes pay-per-click advertising like Google Adwords on a cost-per-click basis to drive instant results. You should use these paid channels for special offers or promotions.

By utilising a number of on-page and off-page technical efforts, your website is optimised in a way that gets the attention of a search engine like Google. This means that the bots from this engine will scan through your page and rank it on relevancy to the user, the keywords you’re targeting and the content you carry across your site.

When Google deems you as credible and worth the read, it will rank you higher up in results pages (SERPs). This whole process is known as SEO. We have an SEO agency in Melbourne, Sydney, plus we are in Brisbane and ready to get to work.

In addition to learning how to upskill their techniques, even the top SEO firms are always improving. When you do any of this yourself, you have a lot to consider, from on-page and off-page SEO, to link building, content marketing, URL structure, and local citations in directories.

As opposed to doing it all on your own, we’ll work with you to determine your target market and where they’re active, and tailor our recommendations to them. We use different tools to identify simple wins and work with you to identify phrases that you can own.

Here’s a process that many SEO services use to choose the right keywords:

Think how your customers would.

How would they search for your products or services? Write down every possible term, phrase, and combination, as well as how they might spell or misspell those terms and phrases.

Imagine you’re promoting an SEO company. What type of keywords would be most effective? In modern human nature, users do not search by typing in complete sentences, so type in what you think is more realistic.

Additionally, users often search for companies using this exact word in order to find the best services available. This is a common occurrence.

Lastly, keep in mind that people from different regions spell the same word differently, so make sure you include both variations in your digital strategy. Be sure to also adjust other words for regional differences. For example, in Australia we would say “best SEO marketer” but Americans would say “SEO firm”. It makes a difference.

Take a look at the keywords on your competitor’s site.

You will gain a good grasp of the SEO Melbourne land as to how consumers choose their search queries if you know their target phrases. It could also open up new avenues you had yet to consider. This part of keyword research is vital when it comes to building the most strategic organic search campaign.

Take advantage of long-tail keywords.

These keywords have more than three phrases in their query. With regard to our SEO example, searching for the term ‘SEO’ will bring up a range of results. The results would be a little more refined if we changed it to ‘Enterprise SEO’. Finally, searching for ‘best enterprise SEO in Melbourne’ will reduce the results even further. How? As a result, they lower the SEO cost and risk and increase the average conversion.

Make use of tools to your advantage.

When it comes to the ins and outs of how SEO campaigns work, you don’t have to do it alone. With so many platforms and tools ready to be used, you can access a large amount of data. Platforms such as Ahrefs or SEMrush can help you gain valuable insight into keyword volumes and trends, lookalike phrases and more.

Review, analyse and optimise.

Setting and forgetting should never be an option. Keywords change with the trends, and users do too. You should perform regular performance reviews on every SEO campaign you run because new keywords your competitors are using can rise to the top.

If it ain’t broke, we won’t fix it. So, you may not need to change it, yourself, at all. In most cases, we won’t change anything either, so you can keep the same site, the same design, the same navigation. If we can see any structural changes that need to be implemented in order to help your search results, we’ll outline those changes and the expected results before we make them.

We’ll take you through any code changes we need to make and, in most cases, can make those changes for you. Working with Foenix you’ll soon learn the Foenix difference. Before we dive in, we learn, we discover, we communicate, and we align. And any alterations we do, we do for better performance. Not based on guesswork or experimentation, but based on expertise, experience, knowledge, and understanding.

A content strategy incorporates keyword research that targets your landing pages, niche terms, social media campaigns, digital marketing efforts and blogging endeavours. You can also choose to implement video marketing as part of your content strategy, and tie it all together to effectively nurture and educate users across various platforms. For SEO, keyword-driven, high-quality and engaging content is key for good rankings. Here are some steps we take to create a content strategy for SEO.

  1. Start with a list of topics that you’d like your web content to focus on.
  2. From that list of topics, write your list of keywords. Don’t forget long-tail keywords.
  3. Create a page for each of the topics you’ve identified. One page won’t rank for a suite of keywords.
  4. Start creating content. The type of content you create will largely depend on your target audience and how they like to consume that content, but some effective formats include:
    – Blogs
    – Social media campaigns
    – Landing pages
    – Video marketing
    – Email marketing
    – eBooks and whitepapers
    – Infographics
    – Case studies
    – Interviews or commentary
    – Podcasts
    – Listicles
    Make sure your keywords and long-tail keywords feature in all of your created content.

  5. Map out a calendar to regularly schedule your posts and activity.
  6. We’ll help you write a link-building plan where other sources on the net link back to your site.
  7. Optimise for mobile, by ensuring your posts and media files are of a suitable size.
  8. We’ll ensure you’re always on the cutting edge of best practice, updates, trends and changes in strategy.
  9. Measure and track with our analytical tools, SEO experts, partnerships and affiliations to ensure that your efforts aren’t going to waste, ever.

Keyword research is the process of identifying and validating specific search terms that a consumer may type into their search engine such as Google or Bing. The point of this research is to identify specific data about the user behaviours and the potency of the words to make your strategy more effective. There is a number of ways you can carry out keyword research for SEO, but at Foenix, we prefer to use powerful keyword research tools such as the following platforms:

  • Keyword Planner
  • Ahrefs
  • SEMRush
  • Google suggested searches
  • People May Ask snippets
  • Social media trends
  • Google Analytics and more.

By working on the value of your content and carefully weaving in the right keywords for your audience/brand, you’ll be able to see your site climb up Google search results. However, there is also a lot of technical work both on and off-site that needs to be done properly, which is why we always recommend getting an SEO expert agency to do it for you. 

Even if it’s an accident, taking the wrong path can damage your brand permanently and may result in a penalty from Google. It’s best to see a Melbourne specialist like Shout. SEO is no longer just about keywords. If your agency is telling you that it is, tear up your contract. 

We can improve your SEO campaign by helping you build and create relevant content and keep it fresh and engaging. We can ensure your site’s metadata is working as it should, Shout will ensure you have sustainable and quality backlinks and we’ll use all the necessary alt-tags in your images, videos and text descriptions.

The answer is yes, especially with Foenix. An (SEO) search engine optimisation agency will help your business rank higher in search results. From effective keyword research to pinpointing your target audience – we cover each and every base. Best of all, we make sure we never cut corners, or set unrealistic benchmarks.

In the end, the higher your business ranks in search engine results, the more website traffic you will receive. To turn sales into warm leads, you need to get more visitors to your website. We can help.

High rankings on Google and other engines can act as your virtual shop window by putting your site at the top of these results. Just like social media marketing services can put you in news feeds through Facebook ads, our custom SEO services encourage people to your site and increase rankings.

Once you have traffic to your site, they may not always make a purchase the first time they visit, but remarketing can provide a further boost to your SEO campaign to convert this traffic into sales. Nudging users to return to your sales funnel is an effective way to collect a sale, and SEO services that consider all of this – rather than just using one channel – can help you gain massive visibility online.

So, while using search engines to gain visibility is a tried and true way to create more revenue and encourage website traffic, it’s only the start of a continuous process that depends on a lot of other digital marketing elements working together to create a conversion. Never fear, though; as a full-service agency, we have all the insights and expertise needed to ensure your online ecosystem works seamlessly to create hard-hitting sales and ROI.

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